12 Steps Every Stealth Shopper Takes

There’s a right and a wrong way of trying to get a great deal on a new car. Historically, most car buyers have done it the wrong way. Too often will people rush to their nearest dealership before they’ve done all their research, and while the internet has certainly empowered many, most car sho...

Stealth Car Shoppers

Are you a stealth car shopper? A stealth car shopper is someone who has never logged into a dealership CRM (Customer Relationship Management) database. You just show up at the dealership and buy the car, now that is stealth. No phone calls, no emails, just shock and awe. Stealth car shoppers m...

How Much Should You Pay? What is MSRP?

MSRP stands for the Manufacturer’s Suggested Retail Price. You wouldn’t want to pay at this price certainly, but a fact taken from Realcartips.com shows that 1 of 10 car buyers don’t have the knowledge that you can negotiate below the MSRP, and a much bigger percentage don’t have any ide...

Is Invoice Price the Dealer’s True Cost?

Let’s make this very clear up front, the invoice price is NOT the dealer’s actual cost of the vehicle. In fact, usually the vehicle’s real cost is about $750 – $10,000 under the listed invoice price (higher for leftover or slow-selling models). In other words, not only are new car ...